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Workshop: From an Idea to the Product through Design Thinking

7. Februar 2018, 13:00 bis 17:30 Uhr

BaselArea.swiss, Paracelcus, Dufourstrasse 11, 4010 Basel

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The Design Thinking process empowers teams to find useful solutions by focusing on the customer's’ requirements and including an outside perspective. No matter whether you want to improve processes, find new product ideas or meet current challenges, this workshop could make your everyday work easier. During the afternoon we will apply the process on a concrete case and learn the essential methods for each step.

 
Speakers:

We are delighted to having Philipp Bärfuss, the former CTO of Magnolia and founder of «woowai» and his business partner Christian Baechler, a digital marketeer and storyteller, presenting their bundled knowledge on Design Thinking and Storytelling.
 
The event takes place at 
Dufourstrasse 11 in Basel on 7 February 2018 from 13:00 until 17:30. 

Company Profile «woowai»:
Woowai helps to inspire, create and grow digital businesses by applying a holistic approach balancing the three aspects: market, product and organization. We analyse the main weak spots and help to eliminate them with battle-proofed methods. With our technical and execution-focused background, we let dreams come true.

Registration is free of charge but compulsory by 6 February. Interested parties please apply to rahel.schneider@baselarea.swiss, shortly presenting themselves as well as their motivation for participating. The number of participants is limited.

 

 

 

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